Social Media Associate

Working as our Social Media Specialist, you’ll be responsible for developing a social media strategy to increase our online branding and interacting with current and potential clients through these platforms.  Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others Create and share engaging daily content, including text, images, and videos that promote the company’s brand Ensure current social media strategy aligns with company goals and values Measure the success of social media campaigns using KPIs Stay on top of current social media trends and evaluate how the company can best participate Monitor client engagement and interact with clients on social media posts Moderate user-generated content for appropriateness Collaborate with other departments to ensure content is informative and appealing Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared Compiling and uploading content, then tracking its performance across the many different Social Media networks, and the wider web (via forums, social bookmarking sites, etc.) Monitoring brand and product-related conversations to measure sentiment, watch for PR emergencies, identify important/relevant discussions, answer questions, etc.